The Brief
RATIONAL UK approached us to transform their existing outdated demonstration kitchen in Luton. The design would need to:
- Create a showroom environment with a focus on equipment
- Be a dynamic space to host industry events
- Provide a welcoming and relaxed area for equipment demonstrations
- Support customers with menu development
About RATIONAL UK
RATIONAL UK have been supporting professional kitchens by offering the best thermal cooking solutions since 1991.
As well as holding online events, their dedicated development kitchen in Luton can accommodate dealers, sales team training, RATIONAL CookingLive and Academy’s.
The facilities include, a range of RATIONAL units of various specifications, allowing for hands-on training.
From the initial design through to the installation, working with the team at TAG, a RATIONAL DEALER partner, proved to be a successful partnership. We are very pleased to welcome visitors to our new Customer Experience Centre, at our head office in Luton for events, demonstrations, and menu development support.
The Outcome
We supported them with a full turnkey refurbishment, from initial conceptual interior design to strip out and full on-site build, including installation of RATIONAL equipment.
The updated facility provides the perfect environment for chefs to learn about the latest cooking techniques and to showcase their culinary skills. Currently on display and available to demo include the iVario Pro 2-S, two iCombi Pro’s, one iCombi XS and the iCombi Classic, all under a new bespoke extraction canopy.
The space has been designed with flexibility in mind, so equipment can easily be removed and replaced with other models depending on the demo requirements.
The refurbished space benefits from new flooring, ceilings, lighting, bespoke counters including a new Chef’s Table and a relaxing breakout space.
The new Customer Experience Centre is a significant investment for RATIONAL UK and part of a wider office refurbishment programme. It is a testament to their commitment to providing their customers with the best possible support.
One of the best features is the chef’s table which provides a more relaxed, theatrical experience with cooking and food being the focus of attention! Overall it’s a great environment for showcasing our cooking solutions to clients and dealers.
